Quality control and handling of a brand

Quality is the most important thing

After entering the market the continuity of a high quality standard is the deciding factor for the success of a Cycle & Bike-region. The Bike Competence Center is looking after the region also after the finalisation of the project stage, especially by:

• Quality controls of the standards and products

• Qualification measures

• Trail maintainance and actualisation of data material about the region

• Development of new products for tourism marketing

• Online marketing

The totality of the measures is guaranteeing a high recognition value of the brand and all that it offers. But most of all an appropriate position in the market for attracting new guests to the region.